Nike’s Advertising History
Nike utilizes an assembly-line manufacturing system to produce the company’s multiple lines of athletic shoes. They were the first shoes to carry the winged basketball that would come to be known as one of two Nike Air Jordan standard logos. This logo would appear on three versions of Nike Air Jordan Shoes, printed on either the side near the ankle or on the tongue of the shoe. The most unique feature of the Air Jordan line though was in the Nike Air techn