By introducing elements of online shopping into the physical brick and mortar store, Deckers is giving UGG consumers the opportunity to shop the nearly 230 SKUs on display, as well as Infinite UGG products an “endless aisle” of merchandise not found in store.

Think about it: in some parallel universe out there, you and your high school sweetheart are making hot, reconciliatory love atop Bob Feeneys smoldering corpse after you killed a laser breathing velociraptor with your bare hands. Wi