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LONDON (Reuters) – Cyclist Lance Armstrong’s doping scandal is causing sponsors to question their future in a sport that allows them to reach mass audiences at a moderate price, but risks tainting their brand. The invitation of football star is a win-win situation, which not only advertise the player but also increase the relationship of sports fans and their idols, certainly, Nike can also benefit from this common activity.
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Adidas acknowledges it is hard to recruit at its headquarters near the Bavarian town of Herzogenaurach, particularly for design, marketing and digital roles, and admits it missed trends in the U.S. market, where Under Armour (NYSE: UA – News ) has just overtaken it as No. 2 behind Nike.
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