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Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. Nike Company makes its products gain great popularity through the way of cooperating with the famous athletes, professional sports teams and college athletic teams. Nike put together not only a good shoe, but a fantastic marketing plan that Jordan took flight with.
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Student protests along with falling consumer confidence in its brand, convinced Nike of the need to clean up its badly tarnished image. The first thing Nike did to repair its reputation was to hire a 135-person "Corporate Social Responsibility" (CSR) department, in addition to a separate "compliance team" of 74 full-time staff.
The war in Iraq is quit, however, even World Cup is ending, the war between Nike and Adidas still continues in football area. From the producing of Football Shoes, Nike Air Max 24-7 has never stop exceed Adidas-the best football shoes in the world. Beginning of training, saling and new events.Bessiness war become heated after nike air max and Adidas in World Cup 2010. New account for Nike football fans, the Nike Air Max As a acclaimed brand, it is an acknowledgment, abiding efforts Nike.