Nike Sports Shoes Are Most Well

Market segmentation is the selection of groups of people who will be most receptive to a product. Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of the decade, Nike had regained its position as the industry leader, the first and only time a company in the athletic footwear/apparel industry has accomplished such a feat. Buoyed by a series of successful product launches