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Lower to 1963. Phil Knight traveled to Japan on a world-tour, full of the wanderlust of younger males seeking a method to delay the inevitable call of skilled life. Seemingly on a whim, Knight scheduled an interview with a Japanese running shoe producer, Tiger-a subsidiary of the Onitsuka Firm.
In a world of fast disruption, companies not should—or can—own all the skills required to thrive. Just as Google wanted Android to assault mobile and Apple
