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LOS ANGELES (Reuters) – That pair of scuffed running shoes you wear to the gym may not look like much, but they represent a battleground between a sports apparel upstart and the industry Goliath over a newly minted market. This design is applied to the new Nike Shox R4+ and Nike Shox XT shoes, and these shoes were introduced into the market in late 2001. The Nike Shox VC which is the second generation of the Nike Shox basketball shoes is an innovation of the previous design.