The opportunity in China is this: you, too, can rent the Haier channel. It might be a very efficient thing to do rather than to try to establish independent distribution networks. There are costs and there are risks. As D’Atri tells the story, Larry Cohn D’Atri’s uncle and Wilson’s brother in law showed up at the sports association office to formalize the team’s entry and was asked what its name was. He looked at the roster and saw a name that caught his fancy. “I guess we’re the Pits,” he said.