Cycling Sponsors Face Doping Dilemma After Armstrong Scandal
HERZOGENAURACH Germany (Reuters) – Adidas () needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike (NYSE: NKE – News ), but persuading them to move to its headquarters in rural Germany is difficult. Also Nike introduced Nike Kobe series, with bold yellow color, it is rugged object of youngers to take off for their foot into other brands. With the Nike + iPod, obliga