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The Nike Women’s Marathon benefits the Leukemia & Lymphoma Society and race organizers worked to raise $14 million for the charity. Outside of the world of track and field Nike struck an endorsement deal with tennis star Ilie Nastase and began to diversify into other sports. British Track star Steve Ovett subsequently won gold in the 800m at the Moscow Olympics in a pair of Nike spikes he buy air jordan 1 online disount helped to modify. It kids air max 2014 black orange wasn’t long before Sports Illustrated proclaimed A Star is Born” and Nike seized the opportunity to associate their brand with his nike basketball reebok shoes design your own impending success. Since he had earned the nickname His Airness” Nike incorporated Air” into its new strategy and a whole new product range was born. Within a year Nike had clawed back the $100m deficit and revolutionised the world of sports sponsorship.
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